About FULCRUM

Fulcrum is a prominent brand in the cycling industry.

Since 2004, Fulcrum® has developed wheels for bikes with a sole, constant objective in mind: to deliver the best performance that modern technology can offer.

A large part of this task is the responsibility of the R&D division engineering team in Italy. However, if you want to create ever faster wheels, you cannot focus solely on test bench results, you also need to gain feedback from top riders and cycling fans worldwide.

And this is what we do: we race our bikes during lunch breaks or after work, we test our wheels by pushing them to the max, fitting them to the bikes of world champions, listening to suggestions and comments from the world of racing and from our clients.

Best-in-Class

Selecting the best materials, working on details, focusing on technical solutions that make us an absolute benchmark. We want all this for ourselves, because these are the wheels on our bikes and these are what make us proud.

Innovation

Continual exchange of ideas enables us to imagine and develop our new projects, with the aim of lending a precise, well-defined character to each new model we create. A Fulcrum character.